CLIENT: Lilydale

AGENCY: M&C Saatchi

ROLE: Senior Integrated Producer

Produced stills photography and social media content for Lilydale, managing the entire production lifecycle from art buying to executing shoots alongside motion TVC productions.

I worked on both large and small-scale campaigns, coordinating location and studio shoots to deliver high-quality assets across out-of-home (OOH), social media, digital display, and press; ensuring consistent and engaging visual content that aligned with Lilydale’s brand objectives.