Produced the digital assets for the interactive live-stream campaign ‘Truth and Loot’ for Kids Help Line and their groundbreaking Twitch campaign.

The campaign creatively leveraged gaming to encourage kids to open up about mental health, turning their favourite entertainment platform into a space for meaningful conversations.

The campaign reached over 26 million impressions, generated a 7-minute average dwell time, and sparked over 6,000 unique chats, giving kids a new way to talk about mental health.

Truth and Loot was nominated for an Effie Award.