Line Produced all aspects of social content for Johnnie Walker Black,  location-based shoots for global distribution and ensuring a cohesive, impactful rollout across social media channels. 

Managed the full production lifecycle, overseeing budgets, pre-production planning, scheduling, creative collaboration, and coordination of cast, crew, production partners, and post-production specialists, ensuring alignment with Diageo’s strategic goals for a seamless and successful campaign execution.